Electronics and appliance ecommerce teams
Teams comparing products across Google Shopping, Amazon, Walmart, eBay, supplier feeds, and their own storefront.
LatentAtlas Identity Guard
Catalog matching reliability for products, listings, offers, and entities.
Identity Guard checks whether a record is safe to match, compare, merge, or keep separate. It is built for teams whose pricing, marketplace, catalog, or feed decisions break when similar records are treated as the same thing.
Identity Proof Sprint from $2,500.
Five business days. One narrow category or workflow. No integration required.
Identity Decision Packet
same-product claim review
SAMPLE
Weak signal
Same retailer SKU and similar title.
Missing proof
Exact model suffix, OS, generation, and manufacturer identifier are incomplete.
Decision
REVIEW Not safe for automated same-product price comparison.
Who this is for.
The best customers manage many records across channels and lose money when identity decisions are too loose.
Multi-seller catalog operations
Teams dealing with duplicate listings, wrong detail-page matches, variant confusion, and seller-submitted data quality issues.
PIM, feed, and price intelligence workflows
Teams that already move product data but need a safer decision layer before matching, comparison, or repricing.
What Identity Guard catches.
These are not RAG evidence failures. They are commerce and data-matching failures that need a different presentation and buying motion.
SKU alone is not same product
Retailer SKU can be duplicated, platform-specific, variant-specific, or missing the proof needed for final same-product treatment.
Model family is not exact model
Model suffix, region, generation, OS, panel size, bundle status, and condition can change the commercial decision.
Wrong match creates wrong action
A false same-product match can push a pricing, feed, or marketplace decision against the wrong item.
CategoryVantage is a retail application powered by this identity method. Identity Guard is sold as LatentAtlas because the same decision reliability layer applies beyond TV: electronics, appliances, parts, marketplace offers, and entity records.
Packages and pricing.
Start with a small proof sprint. Build a managed layer only when the sample proves material identity risk.
Identity Proof Sprint
$2,500 fixed fee
5 business days
One narrow category or workflow, 25 to 75 masked match or comparison examples. Designed to prove whether wrong-match, duplicate, weak identifier, or unsafe comparison risk is real.
Boundary Mini Audit
$4,500 fixed fee
7 business days
Deeper review of one category or source route with more examples, source proof requirements, unsafe comparison patterns, and a practical remediation path.
Founding Identity Diagnostic
$7,500 founding / $12k-$18k standard
10-15 business days
Scoped review of a larger identity export, category decision rules, exact-model evidence, suffix, size, generation, OS, bundle, condition, and source proof requirements.
Managed Matching Layer
$45k-$90k setup
6-10 weeks
API or batch decision layer that routes records into safe match, verify, review, or hold with explainable reasons and regression checks.
Start small
Send one category export before integration.
The first step is a fit call, then a $2,500 Proof Sprint on a scoped export: product/listing identifiers, titles, model fields, source channel, price fields if relevant, and any known match labels.
Input
Product, listing, offer, or entity exports with SKU, GTIN/UPC, MPN, brand, model, title, condition, channel, and available spec fields.
Output
Identity risk report, unsafe match examples, duplicate candidates, review list, category rule gaps, and build recommendation.
Boundary
Read-only audit. No production catalog write-back and no automated merge or suppression without a separately approved rollout.